Meredith Corporation Launches New Advertising Tools
Meredith Corporation has launched "Meredith Data Studio", a suite of advertising solutions leveraging the company's vast, proprietary, first-party data and…
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
Univision Launches New Media Buying Tools – VAMOS
With America only months away from the 2020 election, Univision has launched VAMOS – its new voter analytics and media…
NBC Universal & Sky Begin to Merge Global Ad Operations
NBC Universal and Sky have launched new advertising and partnership opportunities across both leading media companies, from Sky's global IP…
Univision Joins Nielen’s Addressable TV Platform
Univision has announced that it is joining Nielsen’s Addressable TV platform beta program, leveraging Nielsen’s solution to evaluate the performance…
Washington Post Licences Zeus Performance to The Seattle Times
The Washington Post has announced it has licensed Zeus Performance, the industry’s fastest and performing advertising technology stack, to The…
CNN Appoints Rani Raad as President of CNN Commercial
CNN has appointed Rani Raad as President of CNN Commercial, in a new global position to broaden the company’s new…
Sky Launches £1 Million Advertising Support Scheme
Sky Media, the advertising sales arm of Sky, today launches its £1 million AdSmart SME support scheme, the "SME100". The…
Coronavirus: Bauer Media Launches New Services for Advertisers
Bauer Media has announced a brand-new service that will help advertisers communicate with audiences appropriately and effectively during lockdown. It…
Verizon Media Launches New Advertising Technology
Verizon Media has launched a range of capabilities to enable broadcasters, content owners, and service providers to grow audiences and…
ITV Launches New Commercial Initiative with “Shout Outs”
ITV is initiating a new ad proposition, ITV Hub Shout Outs, allowing brands to share information with consumers quickly and…