Nexstar Digital Launches Audience Insights Platform
Nexstar Digital has announced the launch of STELLAR, a proprietary data-driven audience platform that gives advertisers the ability to seamlessly purchase digital and linear advertising.
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
Sky Media Launches £2 Million Small Business Support Scheme
Sky Media, the advertising sales arm of Sky, has a £2million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic.
Gray Television Bags $400 Million in Political Advertising
Gray Television (NYSE: GTN) has announced that its local television stations and digital platforms have now run more than $400 million in political advertisements since January 1, 2020, net of commissions and agency fees.
ITV’s Backing Business Initiative Partners with eBay
ITV Backing Business, the B2B initiative aimed at supporting businesses and their return to growth, has announced a new partnership with eBay, as the pair join forces to champion small businesses.
Commercial Radio Australia’s RadioMATRIX Goes Live
The Australian commercial radio industry’s new industry-wide media briefing platform is now live and operational, ushering in a new and easier way to plan and buy radio advertising.
Channel 4 & UK Supermarkets Join for Christmas Ads
Channel 4 and the UK supermarket sector is standing together against racism in an unprecedented show of unity across two entire prime time ad breaks on Friday 27th November 2020.
DBS & CNN International Announce New Advertising Collaboration
DBS, a leading financial services group in Asia, and CNN International are collaborating on an advertising and sponsorship campaign that shines a spotlight on innovative, purpose-driven initiatives that are reinventing the way the world is navigating these unprecedented times.
ITV Commercial Extends Advanced Booking Deadlines into 2021
ITV Commercial is to extend its flexible Advanced Booking (AB) deadlines into 2021, off the back of a successful trial period throughout the Autumn.
Amazon Launches 2020 Global Christmas TV Ad
Amazon is today launching its global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime.
CNN International and Hyundai Agree New Marketing Collaboration
CNN International Commercial and the Hyundai Motor Company are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future.