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Advertising

News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.


Nexstar
21 Sep 21 News on News

Nexstar Digital Launches Audience Insights Platform

Nexstar Digital has announced the launch of STELLAR, a proprietary data-driven audience platform that gives advertisers the ability to seamlessly purchase digital and linear advertising.

Media
Sky
30 May 21 News on News

Sky Media Launches £2 Million Small Business Support Scheme

Sky Media, the advertising sales arm of Sky, has a £2million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic.

Media
Gray TV
2 Jan 21 News on News

Gray Television Bags $400 Million in Political Advertising

Gray Television (NYSE: GTN) has announced that its local television stations and digital platforms have now run more than $400 million in political advertisements since January 1, 2020, net of commissions and agency fees.

Media
ITV
8 Dec 20 News on News

ITV’s Backing Business Initiative Partners with eBay

ITV Backing Business, the B2B initiative aimed at supporting businesses and their return to growth, has announced a new partnership with eBay, as the pair join forces to champion small businesses.

Media
Commercial Radio Australia
27 Nov 20 News on News

Commercial Radio Australia’s RadioMATRIX Goes Live

The Australian commercial radio industry’s new industry-wide media briefing platform is now live and operational, ushering in a new and easier way to plan and buy radio advertising.

Radio
Channel 4
26 Nov 20 News on News

Channel 4 & UK Supermarkets Join for Christmas Ads

Channel 4 and the UK supermarket sector is standing together against racism in an unprecedented show of unity across two entire prime time ad breaks on Friday 27th November 2020.

Television
CNN International
26 Nov 20 News on News

DBS & CNN International Announce New Advertising Collaboration

DBS, a leading financial services group in Asia, and CNN International are collaborating on an advertising and sponsorship campaign that shines a spotlight on innovative, purpose-driven initiatives that are reinventing the way the world is navigating these unprecedented times.

Television
ITV
2 Nov 20 News on News

ITV Commercial Extends Advanced Booking Deadlines into 2021

ITV Commercial is to extend its flexible Advanced Booking (AB) deadlines into 2021, off the back of a successful trial period throughout the Autumn.

Media
b4ea7909 the show must go on - Amazon Launches 2020 Global Christmas TV Ad
2 Nov 20 Kevin Coy

Amazon Launches 2020 Global Christmas TV Ad

Amazon is today launching its global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime.

Television
CNN International
28 Oct 20 News on News

CNN International and Hyundai Agree New Marketing Collaboration

CNN International Commercial and the Hyundai Motor Company are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future.

Television

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