Los Angeles-based marketing agency and media company leading the intersection of music, gaming and technology Game Over Media welcomes Gavrielle Chavez as its newly appointed Chief Operating Officer, it was announced today (November 12, 2024) by Founder Anthony Pisano.

In her role as Chief Operating Officer, Gavrielle Chavez will lead operational initiatives that drive Game Over Media’s mission of innovation at the intersection of music, gaming, and technology. Chavez will oversee the company’s key divisions, including Game Over Studios, Game Over Agency, Game Over Records, and the new GameTune platform, ensuring each aligns with Game Over’s vision to fuse gaming with digital culture authentically. She will be instrumental in expanding Game Over’s reach within next-gen communities, implementing data-driven strategies for fan engagement, and scaling the platform’s capabilities to deliver real-time, ROI-focused analytics.

Prior to joining Game Over Media, Dallas, TX-native Chavez played a key role in driving Monopoly GO! to $2B in revenue in just 10 months as a founding member of the product marketing team at Scopely. Her leadership was evident in the award-winning MrBeast-Stumble Guys partnership, which earned a prestigious Shorty Award. Before then she served as Creator Strategist – Gaming Lead at TikTok, she successfully launched TikTok Shop and significantly strengthened gaming brand-creator partnerships for the gaming vertical, setting a new benchmark for engagement and collaboration. Chavez got her start at Sony (Funimation/Crunchyroll) where she revitalized influencer marketing, boosting engagement and bridging the worlds of anime and gaming.

“Bringing Gavi on as our new COO and partner marks an exciting new chapter for our company,” shares Anthony Pisano, Founder of Game Over Media. “Her incredible experience at industry giants like TikTok and Scopely—especially her success with Monopoly Go—will be pivotal in expanding our vision to develop and operate our own gaming IP in the mobile space. Gavi’s expertise will also be invaluable as we scale GameTune, our new cutting-edge AI platform that empowers record labels, brands, and gaming publishers to reach their audiences through strategic, data-driven marketing. With Gavi’s leadership and vision, we are poised to push boundaries and take our technology to the next level.

Adds Gavrielle Chavez, “Finding a business partner who shares the same values and vision was incredibly important to me, and I’ve been fortunate to work with Anthony Pisano since my early days in gaming as one of his first advisors. What’s unique about Game Over Media is how we’ve created an ecosystem where gaming, music, and digital culture authentically intersect. Having worked with some of the biggest names in gaming and entertainment throughout my career, I’ve seen how powerful these cultural connections can be when done right. The gaming landscape is rapidly evolving, and creators are at the heart of this transformation. We’re not just participating in this evolution – we’re actively shaping it. I’m thrilled to join a team that has consistently pushed boundaries and created meaningful connections between artists, brands, and gaming communities.”

About Game Over Media

From on-screen to in-feed to live-streaming and everything in between, Game Over Media provides innovation, creativity, and marketing support to some of the most influential creators & brands in the entertainment industry. Recent work includes an NBA2K campaign for Big Sean and activating top streamers and creators to amplify Childish Gambino’s album Bando Stone and The New World in the gaming community to a Roblox activation with Imagine Dragons and a viral moment for Tyla with streamer Kai Cenat.

Over the last few years, Game Over Media has partnered with brands and labels like Amazon Music, NFL, Celsius, Fortnite, Atlantic Records, Columbia, RCA, Warner, Viewsonic, Konami, Scopely, TBS, Sony and Bleacher Report, debuted the second season of the original content series ‘The Lab’ in partnership with B/R Gaming, and TBS. Game Over has collaborated with world renowned musicians like Doja Cat, Lil Yachty, Kehlani, Polo G, Marshmello, Big Sean, NBA Youngboy, Kodak Black, Meek Mill and more. Game Over fundamentally believes that live streaming can translate into the success of artists. The new ability to track streaming conversions from moments of digital virality is poised to help artists succeed.

Follow Game Over Media:

Web: https://www.gameovertalent.com/
Instagram: https://www.instagram.com/gameovertalent
X: https://twitter.com/GameOverTalent
LinkedIn: https://www.linkedin.com/company/gameovertalent/