National Storytelling Competition, ‘The Edit,’ Empowers Students To Create Original Video News With Support From NBC News and Adobe Express
April 8, 2024 — NBCUniversal News Group’s education initiative NBCU Academy and Adobe are launching The Edit, a first-of-its-kind program in the United States aimed at helping students build key digital media and literacy skills.
Beginning today, middle and high school teachers in the U.S. can sign up to receive end-to-end support for the curriculum-based storytelling competition. NBCUniversal News Group and the Adobe education team have developed thoughtfully structured, classroom-ready lessons and resources, including tutorials and guides on how to script, record, publish, and access Adobe Express, the all-in-one, AI content creation app. Teachers will then work with their students to leverage these tools to create 90-second video news reports related to wellness.
Click here to register and view more information.
“The Edit is about empowering the next generation of storytellers and media professionals,” said Yvette Miley, EVP of diversity, equity and inclusion for NBCUniversal News Group. “We aim to inspire students to explore their creativity while learning valuable and transferable skills to build their understanding of media.”
“We’re excited to support students in learning the creative and digital skills that will empower them to become next generation creators and storytellers,” said Mala Sharma, general manager and vice president, creators and Digital Media Education, Adobe.
NBCU Academy is part of Project UP, Comcast Corporation’s $1 billion initiative to connect people to the Internet and advance digital equity and economic mobility through programs and community partnerships that open doors for the next generation of innovators, entrepreneurs, storytellers, and creators across Comcast, NBCUniversal, and Sky.
For more information, contact:
Dominique Donahue
NBC News
e: dominique.donahue@nbcuni.com
Sarah Teicher
NBC News
e: sarah.teicher@nbcuni.com
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About NBCUniversal News Group:
NBCUniversal News Group – comprised of NBC News, MSNBC, CNBC, NBC News NOW, Telemundo Enterprises and NBCU Local – is the #1 most-watched news organization in the U.S., reaching more Americans across linear television, streaming and digital than any other news organization in the world. Seven out of 10 U.S. adults access NBCU News Group content each month, averaging over 175 million people per month. Across digital, NBCU News Group is the #1 news organization in the U.S. with over 130 million monthly users. The NBCUniversal News Group, a division of NBCUniversal, is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences.
