‘GMA’ Increases Viewership Over Previous Week in Adults 25-54 and Adults 18-49, 2nd Highest of the Season
“Good Morning America” averaged 3.097 million Total Viewers, 642,000 Adults 25-54 and 422,000 Adults 18-49 for the week of Nov. 20, 2023, based on Live + Same Day Data from Nielsen Media Research.
“GMA” saw gains over the previous week in Adults 25-54 (+6% – 642,000 vs. 605,000) and Adults 18-49 (+6% – 422,000 vs. 399,000). In fact, “GMA” delivered 7-week highs (since w/o 10/9/23) with its 2nd -best numbers of the season.
Season to date, “GMA” (3.054 million) is ranking as the No. 1 morning newscast in Total Viewers for the 12th straight year — since the 2012-2013 season. “GMA” is leading NBC’s “Today” (2.829 million) by 225,000.
During the week, “GMA” (3.097 million, 642,000 and 422,000, respectively) beat “CBS Mornings” (2.358 million, 447,000 and 273,000, respectively) in Total Viewers (+739,000), Adults 25-54 (+195,000) and Adults 18-49 (+49,000).
NOTE: Due to the Thanksgiving holiday, “Good Morning America” was retitled to “GMA-ABC” on Wednesday and was coded as a special on Thursday and Friday. In addition, CBS Mornings” was coded as specials from Wednesday through Friday, and NBC’s “Today” was coded as specials on
Wednesday and Friday. All retitled and specialed telecasts are excluded from the weekly and season averages. ABC’s and CBS’ weekly averages are based on two days (Monday-Tuesday), while NBC’s weekly averages are based on three days (Monday, Tuesday and Thursday).
Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EST) on ABC. Simone Swink is the executive producer.
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 11/20/23), Previous Week (w/o 11/13/23) and Year-Ago Week (w/o 11/14/22). Most Current Data Stream: 2022-2023 Season (9/25 – 11/26/22) and 2022-2023 Season (9/19 – 11/20/22). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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