Discovery Channel’s “Shark Week” returned for a landmark 35th year on Sunday, July 23, with a record-breaking week of programming hosted by Jason Momoa. For the first time in its history, all seven nights outperformed the previous year. As the highest-rated Shark Week in three years, the primetime telecasts averaged a 0.76 L3 rating with Adults 25-54, up 15% from last year, securing the second consecutive year of viewership growth and the largest year-over-year increase in ten years. Shark Week content reached more than 22 million total viewers across Discovery Channel, discovery+ and Max.
Throughout the week, Discovery ranked as the #1 primetime cable network with Adults, Men and Women 25-54 and Adults, Men and Women 18-49 and the #2 primetime network across all of television with Men 25-54 and Men 18-49.
“Shark Week once again proves to be summer’s most anticipated programming event. After Sunday’s strong ratings performance where all three premieres averaged over a one, we continued to win the week by telling powerful stories that captured attention and resonated with viewers – Belly of the Beast: Feeding Frenzy, Jaws vs. the Meg, and Cocaine Sharks stood out to as key wins,” said Howard Lee, President of Discovery Networks and TLC. “With the strength of the Warner Bros. Discovery portfolio behind us and our host, Jason Momoa, we kept our momentum going each night and attracted a big audience.”
Warner Bros. Discovery’s linear and streaming portfolio – including TBS, TNT, truTV, TLC, Food Network, HGTV, CNN, Travel Channel, Cartoon Network, Adult Swim, Animal Planet, Science Channel, ID, TCM – also aired Shark Week-inspired content or cross-promoted the event. As part of the cross-promotion, an exclusive sneak peek of Meg 2: The Trench, the next big theatrical release from Warner Bros. Discovery, aired during Sunday’s premiere of Jaws vs. the Meg.
Source
Discovery and Science Channel
